ZKS LAW premieres new name, brand message, and visuals

| October 10, 2023

How our updated branding empowers us to collaborate, offer value to our community and achieve client-driven results

As one of the largest law firms in Central Florida, ZKS LAW launched a rebrand to reflect the company’s growth with an emphasis on tailoring our legal services to achieve client-driven results with excellence and collaboration. The firm prides itself on adhering to traditional values while tailoring modern problem-solving to our clients’ needs.

ZKS LAW’s name and brand refresh showcase captivating visuals and purposeful messages, demonstrating our extensive experience and unwavering dedication to our clients. 

We combined our founders’ initials with the word LAW to simplify our firm’s name and embrace how most of our team members and clients identify us. ZKS LAW aligns with how we want to present our company to the community. 

We incorporated the speech bubble into our logo to emphasize our strong internal and external communications. Our attorneys, paralegals, and support staff work together to ensure our client’s voices are heard and implemented into our final product.

Rebranding allows the firm to better showcase our open communications style and collaborative team approach. Our goal is to meet our client’s needs and exceed their expectations with every lawyer they work with at ZKS LAW. Our clients have developed trust in our ability to deliver a seamless experience,” shares Laura Sundberg, Head of ZKS LAW’s Trusts and Estates Practice Group. 

Whether you need help structuring a trust for your loved ones, assistance in ensuring compliance with labor laws for your business, or advice on negotiating a lease in your latest real estate transaction, ZKS LAW offers you the ability to tap into the experience and service-oriented nature of over 40 prestigious attorneys.

We assist businesses, financial institutions, and individuals and families through our current practice areas of: 

  • Affordable Housing
  • Banking, Lending, and Structured Finance
  • Bankruptcy and Creditors’ Rights
  • Commercial Litigation
  • Corporate & Corporate Finance
  • Education
  • Labor and Employment
  • Mergers & Acquisitions
  • Personal Injury Defense
  • Real Estate
  • Tax
  • Trusts and Estates
  • Workers’ Compensation Defense

In addition to providing services to our valued clients, the attorneys and support staff of ZKS LAW are encouraged to give back to the Central Florida community by volunteering their talents to the charitable organizations of their choice. 

It is important to all of us to leave our community better than we found it, to pay forward the opportunities provided to us, and to help make Central Florida not just a great place to work, but a great place to live,” explains Bill Robbinson, ZKS LAW CEO & Shareholder.

We pride ourselves on providing our clients with a roster of attorneys who are not only people-first problem-solvers but highly regarded in their field amongst peers for their sophisticated understanding of the law.

ZKS LAW’s new brand matches our company culture and personality with contemporary, minimal, and concise visuals while maintaining the firm’s personable, transparent, collaborative, and team-oriented characteristics. 

This rebranding is our effort to stand out among Central Florida law firms as the trusted law firm for the life cycle of our client’s businesses and promote excellence among our talented attorneys, professionals, and staff. Our brand symbolizes our reputation, which we have worked hard to build and maintain for nearly 40 years,” shares Erin M. Gray, ZKS LAW Shareholder, Corporate & Securities Practice Group.

With our new brand messaging and visuals, we align our mission and primary focus on providing exceptional legal services, ensuring all our clients receive services and solutions tailored to your goals. 

Ready to meet your new legal team?

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